Roundtable - Marilyn Taylor, Optimize4You.com - at the Women in Business Symposium (tm)

Marilyn Taylor, MBA, University of Phoenix Faculty

TOPIC: Business / Internet

TITLE: Promoting your website through SEO & Social Media Marketing

Tricks of the Trade — Search Engine Optimization (SEO)

Understanding SEO from the beginning
The three easiest SEO tricks for your site
How to determine the best keywords for what you are promoting
How effective are keywords in your site’s ranking?
Understand the four most important factors of SEO
How SEO can make your revenues improve
Bringing SEO into an existing site
How to do SEO on a shoestring budget
Hiring SEO: consultant or in-house?
How to find the right SEO consultant
Understanding how to use Social Media Marketing to promote your business

Bio:

Marilyn has worked in sales and marketing for over 30 years in both the offline and online environments. She began her career in the offline retail channel as a merchandise manager and trainer. Marilyn began learning about Search Engine Marketing in 1999. She completed her MBA in Technology Management and E-Commerce in 2004. Marilyn has worked as a search marketing consultant and project manager for several clients in the retail, services, investment and private investigation industries.

Marilyn recently joined Jacob Tyler Create Group as the VP of Search Engine Marketing.

Other information about Marilyn Taylor:

Marilyn was born and raised in San Diego. Marilyn has five children, ages 13 to 26, four of them boys, including identical twins.

Education:

E-Marketing Graduate Classes – Keller Graduate School of Management
BS Business Administration, Management - SDSU
MBA/TM, Technology Management – University of Phoenix
SEO Seminar Certification – Rockhurst University
Yahoo Search Marketing Ambassador – Passed Yahoo Pay-per-click certification test.


	Marilyn Taylor, MBA, University of Phoenix Faculty TOPIC: Business / Internet TITLE: Promoting your website through SEO & Social Media Marketing Tricks of the Trade — Search Engine Optimization (SEO) Understanding SEO from the beginning The three easiest SEO tricks for your site How to determine the best keywords for what you are promoting How effective are keywords in your site’s ranking? Understand the four most important factors of SEO How SEO can make your revenues improve Bringing SEO into an existing site How to do SEO on a shoestring budget Hiring SEO: consultant or in-house? How to find the right SEO consultant Understanding how to use Social Media Marketing to promote your business Bio: Marilyn has worked in sales and marketing for over 30 years in both the offline and online environments. She began her career in the offline retail channel as a merchandise manager and trainer. Marilyn began learning about Search Engine Marketing in 1999. She completed her MBA in Technology Management and E-Commerce in 2004. Marilyn has worked as a search marketing consultant and project manager for several clients in the retail, services, investment and private investigation industries. Marilyn recently joined Jacob Tyler Create Group as the VP of Search Engine Marketing. Other information about Marilyn Taylor: Marilyn was born and raised in San Diego. Marilyn has five children, ages 13 to 26, four of them boys, including identical twins. Education: E-Marketing Graduate Classes – Keller Graduate School of Management BS Business Administration, Management - SDSU MBA/TM, Technology Management – University of Phoenix SEO Seminar Certification – Rockhurst University Yahoo Search Marketing Ambassador – Passed Yahoo Pay-per-click certification test.

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