Judith Parker Harris, President NSA/GLAC
Keynote Speaker
TOPIC: Business / Attitude
TITLE: Hooking the Media – Make Them Want You In :30 or Less
1. HOOK
Can be questions, statistics,
Facts that are news-worthy.
2. BENEFITS
Reasons an audience will want
To hear what you have to say.
3. YOUR NAME
4. YOUR BUSINESS, OR PRODUCT, OR SERVICE
5. ADDITIONAL SIZZLE
6. CONCLUSION
Make sure your message is all about them and very little about you.
What problem are you going to solve? What current event are you going to bring into focus? What are you going to add to the audience’s lives?
Become a Top Expert In Demand
- Make a list of all the topics you can discuss along with sub-categories.
- Create five talking points for each of the topics you list above.
- Create a BIO that stacks your most impressive accomplishments from the top down.
- Contact your media targets in advance, letting them know you are standing by for them when your topic is in the news.
- Be well read. Keep an eye on the news. Watch your target shows. Subscribe to your target media. Know the interviewer’s style.
- Have a script but don’t sound scripted.
- Be accessible. Understand the media owes you nothing.
- Understand no means no. Stay in touch regularly with new ideas.
- When you hit a complication in communication with the media: Open up, Listen more carefully, Keep your defenses down, be open to changing your strategy.
- Practice 20 or 30 second answers.
Great Newsletter Resources: Joan Stewart -- www.publicity hound.com
Annie Jennings PR email: annie@anniejenningspr.com
Don Crowther’s Great PR Newsletter, 101PublicRelations.com
Bio:
Judith is the expert on getting companies and their work forces un-stuck as they learn to communicate, produce, and create to maximum potential in a way that is meaningful to the rest of their lives.
Former owner of a multi-million dollar advertising agency, Judith Parker Harris wrote, produced and directed over 3,000 television commercials for clients like Sears & Roebuck and Shell Oil and pioneered brand advertising for national healthcare chains.
Her meteoric rise to the top almost crashed, when she became seriously BLOCKED by the partial paralysis and sight loss of Multiple Sclerosis. Judith grabbed hold of recovery and used it to write an entirely new life for herself.
Symptom-free since 1990, Judith has created a 4-step process that she uses to move all of her clients from BLOCKED to BLOCKBUSTER (her latest book).
She combines feature film production with her quest to put others on their BlockBuster paths.
Please contact Judith at (310) 858-1272 for more information.
