Shonna Jordan, Jordan & Jordan®

TOPIC: Marketing

TITLE: MARKETING MATERIALS: Do You REALLY Need a Tri-fold Brochure?!

Our marketing materials (also called "collateral") represent us to our target when we are not present. From the all-important, first-impression business card to a website, flyer, sell sheet, presentation piece, video, etc., we all need a consistent "marketing materials" pool to pull from. And not JUST a consistent pool, but one that is functional, versatile, compelling and purposeful.

TAKE AWAYS:

• Understand the difference between graphic design and marketing development
• Find out the essential factors for effective function
• Learn the fundamental principles of layout construction (for print and online)
• Take a look at real-world marketing materials from local and national companies
• Review your own marketing materials and get expert feedback

Bio: Shonna Jordan

Shonna Jordan is the president of Jordan & Jordan Marketing, a North County San Diego-based agency providing marketing expertise, expert marketing material development and marketing campaign strategy and implementation to business owners, entrepreneurs and independent agents striving to take their business to the next level with a professional image and the right marketing strategies. Formerly a corporate marketing director, Shonna recognized the need to bring the marketing tools and polished image of large corporations to small businesses and for the past eight years, powered by passion for others’ success, Shonna and the team at Jordan & Jordan have helped hundreds of small businesses develop and implement the right marketing strategies, achieve marketing success and grow their businesses!