Katy Goshtasbi, President & CEO, Puris Image & Style

TOPIC: Image/Appearance and Business/Personal Development
TITLE: Recession-Proofing Your Business & Personal Image

Need new and better skills on how to secure a new client and maintain a competitive advantage in today’s economy? Have no idea what to wear, when and why? A person’s image is a personal reflection of them. Your image is very important with the recent down-turn in the economy. Everyone takes notice and so should you! We all have to feel good about ourselves and our image in order to run a thriving business and to be happy in life. Learn what it takes to create a personal and professional image – including improving behavioral and communication aspects of your image- in order to project the best “you” possible to the world. Walk away with tips to revamp, refresh or refine your image and style to survive this economy and thrive professionally.

Take Aways :

• Understand the impact and importance of first impressions
• Develop an understanding of the importance of your appearance to your overall image based on the messages that are being sent and received, your work goals and the judgments that are made based on appearances alone
• Analyze the importance of behavior and communication to your overall image including their impact on marketing, sales, and productivity.
  

About the Speaker:

Katy Goshtasbi is a practicing securities attorney for thirteen years with experience in all areas of the legal community. Ranging from state and federal government to law firms and corporations, Katy has an inherent understanding of the various work environments and what type of image succeeds in each. Katy established Puris Image & Style, an image strategist firm, which serves large companies, start-ups, law firms and individuals. The powerful creative process of building a successful corporate and individual image results in motivating and empowering individuals to increase revenue, productivity and self-esteem.

Included in a long list of clients are: the American Bar Association, Waddell & Reed Investments, Cooley Godward Kronish, LLP, McGeorge School of Law & Chapman Law School.

In addition, Katy is extremely involved in her community, serving on three boards of directors, two of which are charitable.

 

What Others are Saying:

“Great presentation, Katy! I enjoyed hearing your ideas and agree with your suggestions…Thank you for sharing your thoughts- and for helping me in the process! You have a lot of value to bring to most small businesses.”
—David Lyons, San Diego

“Katy is a polished, engaging speaker. She understands her audience well and knows how to deliver her message about the importance of professional image with candor and humor. I would highly recommend Katy.”
—Angela Kim, Assistant Director, Career Services, Cal Western School of Law

“In my business, I only have a few seconds to make a great impression. Katy has shown me how to go from "You look nice," to "Wow! You look Amazing!.”
—Sharon Edmiston, NuSkin, San Diego, CA